"​For women, by women We didn’t compromise on the important stuff: fit, function, comfort, and aesthetics. We wanted to make intimates that feel as good as they look - and we did just that." 

Negative prides itself in creating uncomplicated, considered, and minimal styles. What I love about their products is that despite “having less” their products make you feel like you have more: more of yourself.

Negative subtracts all the excess ruffles and fluff to create products that bring out the best of your body. Their carefully curated palette of colours perfectly blend or contrast with any skin tone, and their fabrics are delicate to the touch but extremely supportive.

Pair the elegance of Parisian lingerie, with the comfort and support of high-tech fabrics, and voilà: Negative Underwear.


Check out some of my favorite products!  

whipped high rise

The perfect WFH underwear to keep me feeling comfortable and sexy all day.

sieve triangle bra

I purchased this in their Slate color and WOW - what an introduction to their products! It’s comfortable and sexy (I’ve never been so happy to prance around the house in a bra before). As a big bonus: I thought that because the nipples are visible through the fabric, you could probably also see them through a white shirt - I was so pleasantly wrong!! 

the #iamformyself project

A wonderful project that celebrates strong women and what they do for themselves to feel like their best selves - photographed in their homes, in their element.

-Reviewed by Jasmine 

From empowering job opportunities, to inspiring news and products, our mission is to democratise access to everything you need for you to bloom into your best self.


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